World Natural Heritage World Geopark The First National Forest Park of China
shuire@gmail.com ZJJOnine

E-commerce revitalizes traditional brocade business in Zhangjiajie

News 2020/06/20 View:757

E-commerce and livestreaming boost the brocade industry of Tujia ethnic group in Zhangjiajie, Hunan province, revitalizing the traditional weaving techniques in modern time.

Brocade, a class of richly decorative shuttle-woven fabrics, is often made in silks with colored threads. In Guaiyaomei brocade basement at Wulingyuan district of Zhangjiajie, livestreaming platform enables salespeople to introduce brocade's production process and local specialties to online audiences.

In addition, the convenience of international logistics also promotes Hunan's brocade business reaching the market from home and abroad.

ZJJ traditional clothing1.jpg

Salespersons show the traditional clothing made of brocade via livestreaming platform in Guaiyaomei brocade basement at Wulingyuan district of Zhangjiajie, Hunan province, on June 10, 2020. [Xinhua]

ZJJ traditional clothing2.jpg

A worker introduces the production process of brocade to audiences in Guaiyaomei brocade basement at Wulingyuan district of Zhangjiajie.[Xinhua]

ZJJ traditional clothing3.jpg

The brocade making process is livestreamed via mobile phone in Guaiyaomei brocade basement at Wulingyuan district of Zhangjiajie.[Xinhua]

Source from Xinhua