World Natural Heritage World Geopark The First National Forest Park of China ZJJOnine

Hunan(Zhangjiajie) a surprise winter wonderland in Central China

News 2019/12/20 View:2715

Province offers picturesque views during all four seasons with countless scenic and historical tourism sites

Tourists in South China and Southeast Asia may find they do not need to go to the far north of China for a winter tour.

For them, Central China's Hunan province, which neighbors Guangdong, offers a cost-effective and convenient winter trip.

Geographically speaking, the province located in the subtropical monsoon climate zone seems short of anything that makes for a winter tourist destination.

But any Hunan native would agree that the province can be really cold in some winter days due to the frequent cold front from the north and its high humidity.

In some high-altitude, mountainous areas like Hengshan in the center of Hunan and Zhangjiajie in the northwest, the snow-covered mountains, and frost on trees are no less attractive than Northeast China.

The province is home to a number of ethnic groups and winter is an ideal time to observe how Spring Festival is celebrated by the Miao, Tujia, Dong and Yao people.

As a winter tour destination, Hunan has become increasingly popular with tourists, due to the promotional efforts of local tourism authorities in recent years.

The well-developed high-speed rail system makes travel to Hunan faster and more convenient for travelers from neighboring regions.

It takes less than three hours from Guangzhou to Hunan's capital Changsha and about five hours from Shanghai to Changsha by high-speed train.

Zhangjiajie's campaigns

The city of Zhangjiajie recently kick-started a series of marketing campaigns for its winter tours.

"We hope to attract tourists to Zhangjiajie to watch its snowy landscapes, relax at its hot springs, have winter sports and experience local traditions," said Ouyang Bin, vice-mayor of the city.

The campaigns starting from Dec 1 this year and running until Feb 29, 2020, consist of more than 10 events.

Major events during the campaigns include a matchmaking event between local tourism companies and businesses from the rest of the country and the world, the opening of a skating venue at the Zhangjiajie Ice and Snow World park and Spring Festival and Lantern Festival celebrations at Tujia ethnic villages.

Winter was a traditionally slower season for tourism in Zhangjiajie, as well as Hunan province, several years ago.

To attract more tourists, the city launched the winter tour campaigns in 2016. The move has injected strong vitality into the local tourism industry, according to an official in the city's tourism bureau.

The bureau's statistics show the winter season over 2016 and 2017 brought in 40 percent more visits and tourism revenue than the previous year.

During the first 10 months of this year, Zhangjiajie welcomed nearly 48 million visits, marking a year-on-year growth of 17.8 percent. Its tourism revenue reached 66.73 billion yuan ($9.54 billion), up 22.5 percent from the same period of the previous year.

Zhangjiajie is known to tourists as a natural wonderland.

Its Wulingyuan scenic area has been included in the UNESCO's World Heritage List.

Wulingyuan is made up of Zhangjiajie National Forest Park, Suoxiyu Nature Reserve, and Tianzi Mountain Natural Reserve.

The masterwork of nature in Wulingyuan features thousands of sheer mountain peaks in red, clear streams and primeval forests, which are ideal habitats for rare animals and birds. The amazing landscapes have been a source of inspiration for the movie Avatar, which in turn has helped attract more tourists from the world to Zhangjiajie.

The city is worth a visit all year round. Flowers in spring, the cool weather in summer, the colored tree leaves in autumn and the snow-covered mountains in winter give tourists a glimpse of four distinctly beautiful seasons.

Rural tourism festival

The 2019 Hunan (Winter) Rural Cultural Tourism Festival will open on Friday in the Baishuidong Scenic Area in Xinshao county.

The annual festival, sponsored by the Hunan Provincial Culture and Tourism Department, has been held in different cities or counties in the province, aiming to promote the tourism industry of the host region.

This year's festival will last through March 20. During the period, a number of incentives will be offered to tourists, including free tickets to the county's scenic spots and a reduction in transport and accommodation costs.

Located in Shaoyang city, Xinshao is praised by industry insiders as a rising star in the tourism industry in central Hunan. Its major attractions include the Baishuidong Scenic Area, Yuepingfeng Forest Park and the ancient Buddhist temples in Baiyunyan.

It takes only 45 minutes from the provincial capital of Changsha to Xinshao by high-speed train.

Huaihua, a city in the southwest of Hunan, also recommended its winter tour routes to tourists recently.

One of the routes is a two-day tour of the Xuefeng Mountains.

Xuefeng, which literally means snow-covered peaks, is among the highest mountain ranges in Hunan. Its snowy landscapes in winter are currently less known to tourists but are one of best in Hunan.

The Hongjiang ancient city along the Yuanjiang River has been a major trading port in the west of Hunan. Its well-preserved streets and buildings still stand as silent witnesses of hundreds of years' worth of booming commerce.

Zhijiang county in the west of Huaihua is remembered by many Chinese as the site where Japanese invaders surrendered to China on Aug 21, 1945. Popular attractions in the county include the Memorial Hall of Accepting Japanese Surrender, the Archway of Victory and the air force base of the "Flying Tigers", the legendary US air squadron led by General Claire Chennault who helped the Chinese forces fight the Japanese invaders.

Other attractions that Huaihua recommended to tourists include the picturesque landscapes along the Yuanjiang and Youshui rivers, the Dong ethnic villages in Tongdao county and its neighboring areas.

Tourists visit the snow-covered Yuelu Mountain in Changsha, the capital city of Hunan province.

Clockwise from top left: The ancient town of Furong in Yongshun, the Xuefeng Mountains in Huaihua, the Hengshan Mountain in Hengyang and the Wulingyuan Scenic Area in Zhangjiajie are popular winter attractions in Hunan province.

Source from chinadaily

  • Zhangjiajie Binglang Valley

    Zhangjiajie Binglang Valley

    Zhangjiajie Binglang Valley
    2020-06-06 15:42 View:2935
  • Zhangjiajie Tianmen Mountain becomes icy wonderland

    Zhangjiajie Tianmen Mountain becomes icy wonderland

    After several days' rainfall and drop in temperature, the national forest park of Tianmen Mountain in Zhangjiajie has been transformed into a dreamlike destination with clouds and icy rime.
    2020-03-05 15:51 View:2887
  • Zhangjiajie issues action plan for tourism recovery

    Zhangjiajie issues action plan for tourism recovery

    Zhangjiajie in Central China's Hunan province has issued an action plan for tourism recovery on Feb 18, devising 30 measures to boost confidence in the tourism industry and promote the market's recovery.
    2020-02-28 15:47 View:2883
  • Management of wildlife strengthened amid epidemic

    Management of wildlife strengthened amid epidemic

    Zhangjiajie, a well-known tourist city in northwestern Hunan province, issued a circular on Friday banning the trade and consumption of the Chinese giant salamander, a species on the national second-class protection list and Appendix I in the Convention on International Trade in Endangered Species of Wild Fauna and Flora, according to a report from Rednet
    2020-02-09 15:38 View:2922
  • Clouds, rime create winter wonderland in Zhangjiajie

    Clouds, rime create winter wonderland in Zhangjiajie

    Tianzishan Scenic Area of Zhangjiajie, Central China’s Hunan province, welcomes the first rime of the year. With clouds shrouding the mountains, the rime and ice turn the area into a wonderland.
    2020-01-18 15:36 View:2475
  • Tujia Minority Spring Festival Celebrations in Zhangjiajie

    Tujia Minority Spring Festival Celebrations in Zhangjiajie

    The “Greeting Spring Festival and Lantern Festival in Zhangjiajie” 2020 Zhangjiajie Lantern Show inauguration ceremony and the Tujia Grand Banquet serial activities were held at the Tujia Customs Park in Yongding District. Tourists and locals wore red scarves, and wrote their New Year wishes on blessings-praying papers.
    2020-01-20 15:29 View:2768
  • Hunan Hot Springs Recommendation

    Hunan Hot Springs Recommendation

    The guide provides you with the locations to the most popular Hunan hot springs. Discover Hunan?s natural hot springs and experience a new method of relaxatio
    2020-01-10 18:31 View:3018